Red culture, as an extremely important part of China's historical and cultural accumulation, an important carrier of revolutionary historical sites and spirits, and a treasure among the cultural treasures of the Chinese nation, plays a very important role in inheriting national culture and revolutionary spirits, guiding rural red tourism and the construction of a new socialist countryside, and driving the overall development of rural economy and society. Therefore, strengthening rural red cultural tourism has a strong practical significance for rural revitalization.

Problems in the Development of Rural Red Tourism

01

Unreasonable planning and serious homogeneity

The development plan should be highly scientific, but it is a pity that there is no unified and coordinated planning and development in many places, the development planning of tourism resources is not scientific, and the specifications are not reasonable. Tourism products, tourism services and service models are seriously homogenized, and there is vicious competition in price.

02

Difficulties in resource integration and brand building

Many red resources have not been combined with the natural resources, customs and festivals with local rural characteristics when being developed. The characteristics are insufficient, the tourism form is single, the content is boring, and the economic value has not been effectively explored.

Regional segmentation has increased the difficulty of tourism resource integration, and it is difficult to build a unified brand image, leading to weak brand awareness.

03

Red tourism activities lose their authenticity

The tourism activities of red tourism destinations in many places are similar in content, single in form and poor in participation. Moreover, the development of rural red tourism has ignored the "rural nature" of rural tourism, and the "ancient style" and "modern" are incompatible in the overall.

Excessive urbanization and commercialization have lost the original flavor of rural tourism, the unique "local flavor" of the countryside, and the folk flavor of the countryside.

04

Insufficient professionals in red tourism

The serious shortage of professionals can be best reflected in the tourism industry, especially in rural tourism, which has become a serious hidden danger in the tourism industry. Most of the employees in red tourism activities are local villagers, whose cultural quality is generally low. Many villagers are unwilling to pay for management, and the employment system is unreasonable and incomplete.

These problems are restricting the development of rural tourism. At the same time, due to the late start of the development of red tourism, the corresponding talent training mechanism is not sound enough.

05

The red tourism market fluctuates significantly

Red tourism has obvious national political color, and its development is not stable, showing a wave like development trend. There will be obvious tourism peaks before and after the Memorial Day and during the Golden Week.

The strategic significance of the integrated development of red tourism and rural tourism

01

Complementary advantages to enhance competitiveness

Make full use of the advantages of red tourism and rural tourism, and give full play to the historical and cultural connotation of red resources and the ecological flavor of green mountains and green waters in rural tourism resources.

02

Effectively expand market boundaries

Expanding the tourism market includes expanding the market of tourism products and expanding the tourist source market. In terms of tourism products, the original tourism products with single structure and boring content can be updated and innovated by taking advantage of unique resource advantages.

The tourist market can form an effective grafting, attract rural tourism enthusiasts to participate in red tourism activities, and also promote red tourists to participate in rural tourism activities.

03

Promote the spread and inheritance of culture

The revolutionary spirit, Long March spirit, Lei Feng spirit, etc., as China's excellent historical culture and precious spiritual wealth of the Chinese nation, not only have a profound historical atmosphere, but also contain profound cultural connotation, which needs to be vigorously inherited and carried forward.

The full integration of red tourism and rural tourism can effectively protect and inherit red tourism resources and red spiritual heritage, and achieve the interactive and integrated sustainable development of tourism industry and cultural industry.

Integrated development strategy of red tourism and rural tourism

01

Increase talent introduction and training

The introduction of talents and the cultivation of their professional quality are important measures to accelerate the steady and rapid development of tourism. We should make use of various policy conditions to attract high-level talents to invest in rural tourism and red tourism development, increase support for returning home to start businesses, guide local talents to return and local employment of community residents.

At the same time, actively use the advantages of technical secondary schools, higher vocational schools and local undergraduate colleges to cultivate rural tourism and red tourism talents, and create a talent practice and employment highland.

02

Improve the tourism public service system

In order to develop economic construction, we must first do a good job in the construction of infrastructure and supporting facilities. In order to do a good job in tourism, we must meet the needs of tourists in the basic six elements of tourism: food, housing, transportation, travel, shopping and entertainment.

In addition, the government should rely on tourism resources to attract investment and create a good investment environment. Comply with the trend of mobile Internet, develop smart tourism, increase information construction, provide convenient comprehensive tourism services, and enhance tourists' experience and satisfaction with public services.

03

Explore the connotation of tourism culture and develop experiential products

In the era when "chicken soup for soul" was prevalent, if tourism activities lacked cultural connotation, the cultural heritage would only have a little bit, which would greatly affect people's experience of tourism, so we should attach importance to the development of cultural connotation.

The red culture, revolutionary spirit, historical stories of red scenic spots should be integrated with rural folk culture and historical legends of rural tourism to bring tourists a cultural feast. In terms of enhancing tourists' participation, plan experiential activities that adapt to the theme.

For example, in Gannan, Wuyuan and other regions in Jiangxi, we can organize some people to pick mountain tea, learn to sing Gannan tea picking opera, learn to sing local folk songs, sing red songs, taste mountain tea and recite red poems, eat red rice, drink pumpkin soup, and experience the hard life of the Red Army in those years.

Four Development Modes of Rural Red Tourism

01

Red tourism+rural natural landscape

Each place has its own unique natural landscape, integrating red tourism, creating a unique rural tourism landscape, and forming a red tourism route. Give each natural landscape a red meaning, and integrate the natural landscape with the cultural landscape.

02

Red tourism+rural experience

Integrate the meaning of red tourism into the countryside, integrate the spirit of the Long March into work, deeply build the spirit of the Long March in rural areas, and attract young people to experience and learn the spirit of the Long March in rural areas.

Deeply analyze the "rural encirclement of cities" of the Red Army, and integrate the red revolutionary spirit into rural life. There is no case for this mode, and the detailed development needs further thinking and design.

03

Red tourism+rural leisure vacation mode

Use the red landscape as a call to fully develop the local livable natural environmental conditions and attract tourists. Many of the places along the Long March are remote villages, which are suitable for holidays with a little development.

The most important part of this model is the integration of rural tourism and red tourism. For example, at the junction of Sichuan, Yunnan and Guizhou, the temperature is low and the environment is good, far away from urban interference. Such a place can completely develop a red tourism base for summer vacation.

04

Red tourism+agricultural products

Relying on the popularity of red tourism, give agricultural products the significance of the Long March. Promote agricultural products while promoting the development of red tourism. In the vicinity of red tourist attractions or on the main roads of transportation, select suitable agricultural products for planting. The agricultural products should have local characteristics, good quality and be easily liked by tourists.

In addition, the Red Tourism Festival will also be built. When tourists come, they can take away local specialties in addition to red tourism. Such a tourist destination is not boring.